The California Privacy Rights Act is a proposed law that will be considered by CA voters on November 3, 2020. If passed, it will be a seismic shift in California privacy law. It is structured as a series of amendments to California Consumer Privacy Act, including the creation of a dedicated privacy agency, additional rights for consumers, specialized treatment of sensitive personal information, and additional requirements and restrictions on processing personal information for businesses. This piece highlights some of these provisions and assesses factors that may contribute to its success or failure in November.