Eric Goldman is co-editor of a new SSRN eJournal, the Advertising & Marketing Law eJournal. This area includes content addressing the law of advertising and marketing, including other promotional techniques such as sales practices and public relations/press relations. The substance of ad messages and the methods used to disseminate them are also covered. Topics of special interest include the constitutional limits of efforts to regulate advertising and marketing, empirical studies, intellectual property considerations, and privacy considerations.